AGE: 55
OCCUPATION: Video-game designer
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 1
PRO: As if creating Mario, Donkey Kong, and The Legend of Zelda weren't enough, the "father of modern video gaming" is still designing franchises for Nintendo and its best-selling Wii console. His latest, Super Mario Galaxy, redefines VG physics once again with its springy re-imagining of that old chestnut, gravity.
CON: Can he reverse gravity for all the obese, video game–playing kids out there? Miyamoto himself has said that the purpose of his Wii Fit game, with its balance board and full-body focus, isn't to make you fit, but "aware of your body." Aware enough to go outside before atherosclerosis sets in?